We Craft Marketing Strategies.

Caledon Virtual is a digital performance marketing agency that crafts online strategies using a full suite of digital tactics.

We Use Marketing Data To Make Decisions.

Using custom AI and data dashboards, Caledon Virtual develops marketing strategies that have one thing in common. A Digital Funnel. We develop our strategies around your digital funnel, and record data points to help steer us in the right direction.

We Systemize Your Marketing Strategy To Scale.

By identifying components of your strategy that work, Calevir performance strategists create scalable processes in your strategy to help increase efficiency while increasing ROI. Do more of what works, and less of what doesn't.

We Optimize With Passion.

Our team of digital strategists approach optimizing your campaign with precision and high energy, no matter the stage in your strategy. We're constantly monitoring success patterns in your marketing data, and are on a mission to find a scalable formula for your digital success.

How We Help

By focusing on accurate information dissemination and strategic messaging, Caledon is determined to deliver successful marketing strategies that produce profitable results for our clients. Crafting our strategies using a full suite of digital marketing tactics, our strategists use a balance of technical and creative skill to optimize, and identify scalable patterns to maximize results.

These people in halloween costumes are thinking about marketing strategy

Let the Halloween spirit sneak up on you next spring

Even though marketing and branding campaigns for Halloween 2021 are already whirling through cyberspace it would behoove you to start planning for next year. You certainly don’t want to leave your piece of the pumpkin pie on the table with 65 percent of Americans planning to celebrate Halloween this year, and anticipated spending for the year estimated to come in around $10.1 billion, up from $8 billion in 2020, according…


How to Create an Effective SAP for your Business’s Social Media Calendar

What is an SAP? An SAP (strategy action plan) outlines how to turn thoughts or ideas into reality.  When we create an SAP for social media posting, we are aligning the brand’s social medial messaging with any other marketing efforts by outlining our scheduled social media posts in calendar format. The social media world is constantly changing, improving, and thriving! There are 3.5 billion active social media users, which equates…


How to Use Hashtags on Instagram: The Small Business Owner Guide

For eleven years, Instagram has been inching up the social media platform thermometer, getting hotter and hotter every year. Roughly 67% of 18 to 29-year-olds say Instagram is their favorite social site. Furthermore, almost half of 30 to 49-year-olds enjoy it too. Instagram divides evenly between men and women, with 130 million users in the United States alone.  Think of hashtags like a fast-moving stream. Each one flows into a…