Do you want to reach your new business goals this year with advertising? LinkedIn is the largest professional networking platform on the internet. Over the years it has grown to be one of the top social media platforms with almost 700 million active users. It’s the second most popular platform among B2B marketers because you have great access to business leaders vs. just consumers. So how do you utilize this excellent business tool and why use it among other platforms to advertise B2B?
Since most business professionals are already on LinkedIn, it’s the perfect opportunity to connect with them about your services. It’s a win-win situation! Whether you offer SaaS products, B2B marketing services, or business supplies, LinkedIn is key to reaching your business target audience quickly. Here are five reasons LinkedIn is the best way to advertise B2B in 2021.
1. The Volume of Users
Like we mentioned above, LinkedIn has almost 700 million active users and is mostly working professionals. That’s a ton of traffic on one platform! Here are some volume user stats to get a better look at why B2B advertising can do well on LinkedIn:
- The network has 303 million active monthly users, 40% of which visit daily.
- 90 million senior-level influencers and 63 million decision-makers use LinkedIn.
- 92% of Fortune 500 companies use LinkedIn.
- 46% percent of the social media traffic to B2B company sites is from LinkedIn.
- 97% of B2B marketers use LinkedIn as a content distribution channel.
- LinkedIn is responsible for 80% of B2B leads from social media.
2. Standard Targeting Options
You’ve probably heard of the phrase, target audience one too many times. LinkedIn can target specific job titles, companies, and industries of your choosing. What’s so great about this? This is going to save you so much time and energy as to other social platforms. Get your message in front of the right people at the right time with this standard targeting option and watch your business grow!
3. Retargeting Options
Stay engaged with your target audience! Keeping up with your audience’s actions is key to accelerating your business. LinkedIn gives you the ability to import current contact lists, or to remarket recent website users. This lets you personalize and tweak your content based on the actions your users have already taken with your business brand.
4. Look-A-Like Targeting Options
Another great reason to advertise B2B on LinkedIn is the ability to create a look-a-like audience from any imported or generated retargeting list. The targeting options just keep getting better and better. Run ads with this type of precise strategy to reach your ideal business client. This way, you don’t have to recreate the wheel, but use a list you know has worked and expand it from there.
5. Ability to Create Audience(s) of Decision-Makers
Up to 40% of LinkedIn members are online daily and four out of five members make business decisions at their companies. This means you can advertise straight to business leaders at a larger volume. Points 1-4 mentioned above give you the ability to target the decision-makers representing businesses across the globe!
It can be difficult to reach your target audience of executives and working professionals. They are normally too busy to even use social media or watch TV. Without LinkedIn B2B advertising opportunities, it could be difficult to reach them otherwise. We hope this helps you get started!
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We are digital marketing experts, and we can help you put LinkedIn’s ad platform to work. Contact us to learn how we can help.