Millennial Acquisition Strategy for Small Businesses
As you know, most of the world is on social media, but Snapchat is where you’ll find many of the younger generations. This innovative tool called Snapchat is one of the top social media messaging apps used today. According to Omnicore (a team of data-driven marketing experts), over 70 percent of those on Snapchat are under the age of 34.
This digital marketing tool is beneficial to business owners who want to grow their millennial following online. The unique features like the temporary stories & video creation, advertising, and short-term messaging make this app stand out. Snapchat has a quick and easy way of communicating to the masses, creating more engagement with your brand.
In addition to the millennial acquisition, we want to share 7 reasons why Snapchat is a relevant marketing medium for small businesses:
#1 – Engagement With A Younger Demographic
If you haven’t found a way to reach the younger generation on other social platforms like Facebook, Snapchat is a great tool to try. The platform was made specifically with this demographic in mind and to catch their attention with creativity and fun. Here are some statistics showing the average time people are actively using this app and how they are using it.
- Users spend an average of 30 minutes on Snapchat every day
- Snapchat users are 60% more likely to make an impulse purchase
- According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily.
#2 – Promote Your Brand in a New Way
With over 300 million monthly users, Snapchat is an easy to use digital marketing tool for your business. You can use tools like their filter options to create colorful and fun stories/video clips that share your products and services. Small business digital marketing can be lots of fun with this app! Here are a couple of simple ways to interact with your users as a business:
- Snapchat Stories: Create a photo or video clip to share on your Snapchat story! A story is a perfect way to show users what a day at your business looks like or to highlight your team. You can also do a ‘Live Story’ for things like events for your users to engage.
- Geofilters: Setup custom Geofilters for your business. Geofilter technology allows you to add a location illustration. These are custom story filters designed by you and allows local users to see and use. It’s a great way to get creative and target your local audience.
#3 – The Snapchat Advertising Strategy
Another digital marketing benefit of Snapchat is the instant communication that it brings to you and other users through advertising. Due to this instant and short term availability, users have more of a tendency to engage right away. Make sure to come up with a Snapchat strategy for a business that is going to catch viewers quickly. Think short, fun, and engaging. Snapchat also has a self-serve ad management platform that allows brands to track how well their ads are doing.
#4 – A Great User Experience
No one likes seeing the same ad pop up on their Facebook and Instagram over and over. Unlike many social media platforms, Snapchat does not constantly force loads of ads before the user. It leaves users with a better brand experience and an overall better interaction with your business. A statistic shows that 95 percent of Snapchat users say using the app makes them feel happy.
#5 – A Fast-Growing Social Platform
Snapchat may consist mostly of younger users now, but will those users ever stop using their accounts? Or will Snapchat’s demographic age with its users? It is likely that Snapchat’s viability will increase with time, as its average user age is likely to grow.
Online social media platforms are always growing and changing. Keep your business at the forefront of the digital marketing world with Snapchat’s simple and interactive app. Snapchat is an ever-growing platform that has made history when it comes to instant interaction and engagement. The app gained at least 20 million more users this year and that number continues to increase.
#6 – Help Build Your Brand Easily
While Snapchat is a great way to conduct digital marketing for any business, their Ads Manager is also easy for beginners to use. If you haven’t started using social to grow your business, this a simple and affordable way to do it. You can get great feedback from your audience and see what your target audience likes and dislikes.
#7 – Provide Exclusive Access
The last reason Snapchat is a great option for your business is the inside look it gives users into your day-to-day. From product/service deals and tours to team interaction, people appreciate authenticity. Letting users get a glimpse of the inside of your business builds trust with you and your audience. Snapchat is a great way to go the extra mile and show people the heart of your brand.
Develop Your SAP
Develop your Snapchat SAP (strategy action plan) and go for it! Incorporate Snapchat into your digital strategy if you know it is viable. An SAP should communicate to your target audience, encourage your audience to engage, and communicate your company’s message.