These people in halloween costumes are thinking about marketing strategy

Let the Halloween spirit sneak up on you next spring

Even though marketing and branding campaigns for Halloween 2021 are already whirling through cyberspace it would behoove you to start planning for next year. You certainly don’t want to leave your piece of the pumpkin pie on the table with 65 percent of Americans planning to celebrate Halloween this year, and anticipated spending for the … Continued

How to Create an Effective SAP for your Business’s Social Media Calendar

What is an SAP? An SAP (strategy action plan) outlines how to turn thoughts or ideas into reality.  When we create an SAP for social media posting, we are aligning the brand’s social medial messaging with any other marketing efforts by outlining our scheduled social media posts in calendar format. The social media world is … Continued

How to Use Hashtags on Instagram: The Small Business Owner Guide

For eleven years, Instagram has been inching up the social media platform thermometer, getting hotter and hotter every year. Roughly 67% of 18 to 29-year-olds say Instagram is their favorite social site. Furthermore, almost half of 30 to 49-year-olds enjoy it too. Instagram divides evenly between men and women, with 130 million users in the … Continued

3 Essential Restaurant Digital Marketing Tips for 2021

The onslaught of COVID-19 has wreaked havoc on a number of industries, but none have been more affected than restaurants. From complete shutdowns to partial openings and stricter guidelines, restaurants across the nation have had to rethink the business of doing business. We wanted to do what we could to help by writing this article … Continued