Small Business Digital Marketing Can Help You Take on Giants

Use Small Business Digital Marketing to Take on Giants

Small Business vs. Large Business Clementines vs. The Mighty Orange Who doesn’t love a Clementine? As a distant cousin to the orange, they’re smaller, easier to peel, and sweeter. Clementines may share some family traits with the orange, such as color, nutritional value, and calories, but they are vastly different.  It is the same in … Continued

We’ve Switched to a Four-Day Work Week!

Caledon Virtual, after months of research and planning, is moving to a four-day work week. Effective, July 6th, we’ve been on a Monday-Thursday work schedule. Have you heard of this work week schedule? After reading about the benefits and planning what this would look like for our agency, we’re excited about this for our team … Continued

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Monopoly Strategy Teaches Successful Social Media E-Commerce

Even though Monopoly is ultimately a game of chance, there are ways to improve your odds of winning the popular board game. Experts say the best way to win is to begin with a strategy and stick with it. The same is true of social media and e-Commerce. Start with a plan in mind, use … Continued

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When COVID-19 strikes, strike back with e-Commerce

In 2019, no one imagined that in the spring of 2020 America would see nearly 15% unemployment, a stock market drop of 31.7% from its all-time high, and over 100,000 small businesses closing forever. The nation’s landscape changed in the blink of an eye, and COVID-19 is the reason. If your business is currently battling … Continued