Picture of copywriting

The Powerful Punch of Good Copywriting

Words on a page do more than just convey information. If written well, they tell a story, drawing the reader in and engaging them. If written poorly, they can cause confusion, doubt, and can create a negative opinion of your brand and company. So, ask yourself: How well is the copywriting on your website telling … Continued


This is a halloween marketing sign

Smart and Spooky Ways Brands Capitalize on Halloween Marketing

The witching hour is almost upon us! With Halloween right around the corner, we’ve had a chance to see how brands are using Halloween marketing tactics to sell products in a post-pandemic landscape. When done correctly, brands can capitalize on the frightful fun associated with Halloween and seamlessly fold their product into the mix without … Continued


Connecting Your Marketing Dollars to Your Business Initiatives (Part 2)

Getting the Most Out of Your Ad Campaigns Create a Media Plan Develop an intention for running your ad campaigns. If you are running Google Search ads, determine what timeframes you want to run the ad and how you want to structure your testing. Your media plan should outline a platform, campaign run dates and … Continued


Here is a screenshot of LinkedIn B2B Advertising.

5 Reasons LinkedIn Is the Best Way to Advertise B2B in 2021

Do you want to reach your new business goals this year with advertising? LinkedIn is the largest professional networking platform on the internet. Over the years it has grown to be one of the top social media platforms with almost 700 million active users. It’s the second most popular platform among B2B marketers because you … Continued


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